There are two ways to win in online marketing and online businesses. One is to create a fantastic product that gives value to consumers. Another is to get enough traffic to get to your website or your landing page that contains your sales copy. Getting the traffic is the harder part, as it requires a deep knowledge on how search engine works. Here are the top 2 tips on how to use Google keywords to get massive traffic to your website or sales page.
Tip #1:
Get your landing page ranked high on Google search results. Sounds easy, but it entails a lot of hard work. The tip here is to get as many quality back links from your friends' sites, forums and blogs to your sales copy web page as possible.
One example is writing articles for EzineArticles. You can then include a link back to your landing page, where visitors will get to read your sales copy and decide if they will buy your products.
Another optimization technique is to put the right and correct keywords in your landing page. Make sure that you research on the best and most suitable keywords that will get enough searches from online visitors, without too much competition from similar websites. Put your keywords in your content, title and header tags.
Tip #2:
Use pay per click advertising with Google AdWords. Write a short sales copy to get people to click on it, but also ensure that you do not spend too much initially by limiting your spending cap with Google AdWords.
Your pay per click ad will check the search keywords from online visitors. If there is a match, your ad will appear. If visitors click on it, they will be transported to your landing page to read your sales copy.
Again, the key is to have the right and optimized set of keywords.
Experiment with the two tips above, and fine tune them to get you more success with your online businesses.
The whole internet marketing game takes time to master, so learn from those who have been there to shorten your learning time, and avoid painful mistakes
Thursday, October 29, 2009
6 Methods Guaranteed to Increase Traffic!
You could have all the elements of a successful business already. You could have the website. You could have the product or service. you could have the knowledge and expertise to help many people but your business would still be struggling without THE main aspect of success - Traffic.
Every article that you read regarding producing a successful business will, obviously, talk about your customers. And in the online world, those customers go by another, group name. Your traffic. i.e How many people visit your website.
So we are working on the idea that you already have your business set up. Your systems are in place, your product is ready to go and your internal organization is set. So let's start generating traffic.
Lets start with these 7 surefire ways:
1 - Pay per click advertising
Your first stop should be looking at paid advertising within search engines. Often when you search for something online via a search engine, many of the very top results, and in Googles case, the right hand results are all for companies or individuals whom have paid for that spot.
Other than Google, the daddy of them all, there is also Yahoo's Overture. Now this method is going to cost money. Not necessarily a lot but it will be worth every penny you spend. Why? Because it's targeted traffic. The visitors you get from this advertising will have been searching for the exact product or service that you are promoting.
If you do your own research you will find that this is a popular method. And that's because it works. Many companies have reaped the rewards from this system.
Do some research, choose your keywords correctly, get your advertisements up and running, start driving traffic to your site. This method was number 1 for a reason.
2 - Study and Implement Viral Marketing Techniques
Viral marketing is one of the greatest benefits created by the Internet and particularly by the invention and popularity of social media sites like YouTube and twitter. It allows you to spread the word about your company and product with low or even no cost attached.
What is it? Viral marketing is the term given to a certain type of media e.g a funny video, great ebook, interesting article etc that effectively takes on a life of its own. I'm sure you have seen a humorous email that it passed on from person to person, growing in popularity or a YouTube video that everyone has seen.
How do you go about it? Viral marketing will not work for just anything. You have to stand out and it has to be either interesting, funny or perhaps controversial. Create a buzz about it, get people talking about it and sending it to their friends. There are methods to encourage this such as tell-a-friend scripts.
3 - Optimise Your Site For Relevant Keywords
This is a subject all by itself. Known as SEO or search engine optimisation, it is the act of writing your sites content with certain keywords or keyphrases in mind. If your business is about "widget making" then you would use the term "widget making" in the title of your content and several times in the content of the site.
When search engines do their search they look for the most relevant websites in relation to the search term. Make sure that your site is one of the relevant ones. Write your content yourself or get an SEO trained writer to do it for you.
4 - Write Articles About Your Subject
Write and submit articles about the nature of your business or the area of your expertise. Fill them with keywords without ruining the content and submit them to article directories. At the end of the article you get to put a little bit about your business and the URL of your website.
5 - Join Forums Relevant To Your Business
If you are looking for places that potential customers of your product or service will congregate then forums are an ideal opportunity. Search Google for relevant forums, join and start posting valuable and helpful content. Do not try to sell on forums but instead, have your website address in the signature at the bottom of your posts and people who enjoy your posts will visit your site.
6 - Offer A Newsletter
As you develop your reputation within your niche, you will develop a following of people who are interested in your products and services. Offer them a regular newsletter and use it as a way to educate them more about your product/service and when it comes to selling a new product you will be far better placed as you will already have a list of people that you know are interested.
Every article that you read regarding producing a successful business will, obviously, talk about your customers. And in the online world, those customers go by another, group name. Your traffic. i.e How many people visit your website.
So we are working on the idea that you already have your business set up. Your systems are in place, your product is ready to go and your internal organization is set. So let's start generating traffic.
Lets start with these 7 surefire ways:
1 - Pay per click advertising
Your first stop should be looking at paid advertising within search engines. Often when you search for something online via a search engine, many of the very top results, and in Googles case, the right hand results are all for companies or individuals whom have paid for that spot.
Other than Google, the daddy of them all, there is also Yahoo's Overture. Now this method is going to cost money. Not necessarily a lot but it will be worth every penny you spend. Why? Because it's targeted traffic. The visitors you get from this advertising will have been searching for the exact product or service that you are promoting.
If you do your own research you will find that this is a popular method. And that's because it works. Many companies have reaped the rewards from this system.
Do some research, choose your keywords correctly, get your advertisements up and running, start driving traffic to your site. This method was number 1 for a reason.
2 - Study and Implement Viral Marketing Techniques
Viral marketing is one of the greatest benefits created by the Internet and particularly by the invention and popularity of social media sites like YouTube and twitter. It allows you to spread the word about your company and product with low or even no cost attached.
What is it? Viral marketing is the term given to a certain type of media e.g a funny video, great ebook, interesting article etc that effectively takes on a life of its own. I'm sure you have seen a humorous email that it passed on from person to person, growing in popularity or a YouTube video that everyone has seen.
How do you go about it? Viral marketing will not work for just anything. You have to stand out and it has to be either interesting, funny or perhaps controversial. Create a buzz about it, get people talking about it and sending it to their friends. There are methods to encourage this such as tell-a-friend scripts.
3 - Optimise Your Site For Relevant Keywords
This is a subject all by itself. Known as SEO or search engine optimisation, it is the act of writing your sites content with certain keywords or keyphrases in mind. If your business is about "widget making" then you would use the term "widget making" in the title of your content and several times in the content of the site.
When search engines do their search they look for the most relevant websites in relation to the search term. Make sure that your site is one of the relevant ones. Write your content yourself or get an SEO trained writer to do it for you.
4 - Write Articles About Your Subject
Write and submit articles about the nature of your business or the area of your expertise. Fill them with keywords without ruining the content and submit them to article directories. At the end of the article you get to put a little bit about your business and the URL of your website.
5 - Join Forums Relevant To Your Business
If you are looking for places that potential customers of your product or service will congregate then forums are an ideal opportunity. Search Google for relevant forums, join and start posting valuable and helpful content. Do not try to sell on forums but instead, have your website address in the signature at the bottom of your posts and people who enjoy your posts will visit your site.
6 - Offer A Newsletter
As you develop your reputation within your niche, you will develop a following of people who are interested in your products and services. Offer them a regular newsletter and use it as a way to educate them more about your product/service and when it comes to selling a new product you will be far better placed as you will already have a list of people that you know are interested.
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